publishing mobile apps on app store google play

Guidelines for Publishing Android and iOS apps on stores

Following are the requirements from app stores in order to submit/update an application there.

App Store

Google Play

App Store

Google Play

App Name

The name will be reviewed before it is made available on the App Store.

  • Max 30 characters

  • Max 50 Characters


A description of your app, detailing features and functionality.
Max 4,000 characters


Screenshots must be in the JPG or PNG format, and in the RGB color space.

  • Max 10

  • 6.5 inch: 1242 x 2688 pixels

  • 5.8 inch: 1125 x 2436 pixels

  • 5.5 inch: 1242 x 2208 pixels

Upload between 2 and 8 phone screenshots

  • Min 2

  • Max 8

  • JPEG or 24-bit PNG (not transparent)

  • Between 320 pixels and 3,840 pixels

  • 16:9 aspect ratio (for landscape screenshots)

  • Up to 8 MB

App Previews/Video

App previews must be in the M4V, MP4, or MOV format and can’t exceed 500 MB

  • Max 3

Add a video to your store listing by entering a Youtube Url.

  • Max 1


The subtitle will be reviewed before it is made available on the App Store.

  • Max 30 characters


Promotional Text

Promotional text lets you inform your App Store visitors of any current app features without requiring an updated submission. This text will appear above your description on the App Store for customers with devices running iOS 11 or later, and macOS 10.13 or later.

  • Max 170 characters

What’s New in This Version

Describe what’s new in this version of your app, such as new features, improvements, and bug fixes.

  • Max 4,000 characters

App Clip: (We are not using this feature yet)

You can set up a default app clip experience in App Store Connect. Default app clips can be invoked only in Safari by a meta tag and must include a valid domain

Short Description


A short description of your app. Users can expand it to view full description.

  • Max 80 characters


Your app icon shown on Google Play. This doesn’t replace your app’s launcher icon.

  • JPEG or 32-bit PNG

  • 512 x 512 pixels

  • Up to 1 MB

Feature Graphic

Shown at the top of your store listing. May also be used to promote your app in other places on Google Play.

  • JPEG or 24-bit PNG (not transparent)

  • 1,024 x 500 pixels

  • Up to 1 MB

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